You must also take into consideration the present value of money. If your business makes an investment now, what will the return be and how far in the future will your investment turn a profit? Everyone should know that a dollar today is not worth a dollar tomorrow. Let's say you have two options for investing. Option 1 returns $2 next week and $4 next month and option 2 returns $2.50 next week and $3 next month. Which option would have a higher ROI?
Even though option 1 has a higher total ROI, option 2 returns a higher ROI sooner which can be reinvested to provide greater future earnings. This is why you must take into consideration the present value of money.
Not only can this be applied to business but also personal finances. If you think in terms of your actual cash flow and not what cash you will be getting, people would not go into debt easily.
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