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Saturday, August 27, 2011

Google going after small businesses on both sides

Why is Google going after small business? Why not? There are over 7 million small businesses in Texas alone and more than half of them don't have a website. They have virtually unlimited funds to roll out this campaign and not recieve a dime for a whole year. Pretty bold move if you ask me. If they can shell out $500 million in chump change to settle with the government then I'm sure a free website campaign can be funded from the change they find in their couches. This is bad for small businesses like mine that have been going after the same customers. My start-up business rolled out the same offerings and we offered it cheap. We wanted to break into this niche of small businesses that are virtually unseen on the Internet and show them how valuable a little website can be. Initially some customers were skeptical of the low price and wondered if quality was as good as the value. Then here comes this mammoth of a company and offers free websites and customers just follow suit like lemmings. No hard feelings because their brand pretty much sells it for them. But it’s like and ant going up against a rhino! They are helping small business and at the same time hurting them. They now know what we know but can they deliver the personalized service and value that we have based our business on? Good question. More to come...

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